Email tracking improves email marketing effortsĮmail open and link click tracking data can help you create better email marketing campaigns. In such cases, email tracking can help you avoid jumping the gun and potentially ruining your relationship with the recipient. If, on the other hand, your email recipient hasn’t opened your message yet, chances are they’re busy or simply not interested in what you have to say. Recommended reading: How experts use email tracking ![]() Knowing exactly when, where, and how many times your email has been opened helps you prepare a powerful follow-up message.įor example, if a potential customer has opened your sales email and clicked on your included links multiple times in a short period, following up might be just the push they need to make a purchase. Email tracking provides context and improves email communication With a tried-and-tested email tracker in place, you’ll receive real-time notifications as soon as your sent messages get opened. Today, you don’t have to spend a single minute wondering whether your email has reached your recipient’s inbox. Not that long ago, email users had to choose between two courses of action after they hit the “send” button: wait for a reply for as long as necessary or risk coming across as annoying by following up on a message that hadn’t been opened yet. ![]() The benefits of email trackingĮmail tracking provides numerous benefits, but the most important ones are: Email tracking saves time This information includes the exact time and dates your recipient opened your message.Īdvanced email tracking apps like Mailbutler also gather information about the requester’s IP address and country of origin, the device they used to open the email, and the ir operatin g system. Since your tracked email is sent with a unique tracking pixel, each time the tiny pixel is requested and retrieved, the email tracking tool you’re using collects and stores information. How does email tracking work?Įmail tracking works by inserting an invisible image, aka a tracking pixel, into your outgoing emails.Īs soon as your recipient opens your tracked email message in their email app, the app sends a request to the web server that stores the invisible tracking pixel so it can load it. You no longer have to wonder and hope you don’t come across as impatient and pushy. Some email tracking tools collect information on attachments and link clicks as well.Īs you can see, email tracking removes the guesswork from email communication.Ī reliable email tracker helps you decide when it’s best to follow up on a message by letting you know if and when your recipient opened it. Try Mailbutler for Free Learn More First things first: What is email tracking?Īs the name suggests, email tracking is the process of following the trail of sent emails and capturing data on open rates, times, and locations.
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